Description
What Box Style Is Right for Your Bra Brand?
Bra packaging depends on how the product is sold, how it is shipped, and what the customer experience needs to feel like at the moment of opening. Packaging Ship produces four primary bra box formats:
| Box Format | Best For | Construction | Starting Price |
|---|---|---|---|
| Rigid magnetic closure box | Luxury bras, premium lingerie sets, gift packaging | 2mm greyboard | From $0.52/unit |
| Drawer box with ribbon pull | High-end gift bras, bridal lingerie, boutique retail | 2mm greyboard + sleeve | From $0.55/unit |
| Tuck-end folding carton | Mid-market retail, sports bras, shelf display | 14pt–24pt SBS | From $0.30/unit |
| Mailer box | E-commerce DTC bra brands, subscription lingerie | E-Flute corrugated | From $0.45/unit |
What Size Bra Box Do You Need?
Bra dimensions and fold method determine box sizing. The two most common configurations:
| Bra Type | Box Size (L x W x H) | Board Weight |
|---|---|---|
| Standard bra (folded flat) | 12″ x 8″ x 2″ | 18pt SBS or 2mm rigid |
| Push-up or padded bra | 13″ x 9″ x 3″ | 24pt SBS or 2mm rigid |
| Sports bra (folded) | 10″ x 8″ x 2″ | 14pt–18pt SBS |
| Bra and underwear gift set | 14″ x 10″ x 3″ | 2mm rigid greyboard |
| Bralette or triangle bra | 10″ x 7″ x 1.5″ | 14pt SBS or kraft |
Packaging Ship produces bra boxes to your exact product dimensions. Specify cup size range, padding thickness, and whether bras are packaged flat or rolled when requesting a quote.
Which Material Is Right for Your Bra Packaging?
Rigid Greyboard (2mm) — the construction used by luxury lingerie brands, premium gift sets, and bridal packaging. A rigid bra box holds its shape permanently, does not collapse in transit, and opens with the weight and resistance that signals quality before the product is seen. Available with magnetic closure, ribbon pull, or lift-off lid. Soft-touch lamination, hot foil stamping in gold or rose gold, and spot UV are all available on the exterior in the same order.
SBS Cardboard (14pt to 24pt) — standard for retail bra packaging at mid-market price points. Lighter than rigid, folds flat for warehouse storage, and delivers full-color CMYK printing with gloss or matte lamination. Right for lingerie brands supplying boutiques or department stores where packaging cost per unit needs to stay competitive.
FSC-Certified Kraft — for sustainable lingerie brands, organic cotton bra brands, and Etsy sellers positioning their product as natural or handmade. Natural brown surface with water-based ink printing. FSC certification verifiable for brands making sustainability claims in their marketing.
Who Orders Custom Bra Boxes From Packaging Ship?
Luxury lingerie brands — rigid magnetic closure bra boxes with soft-touch exterior, rose gold foil logo, and custom tissue paper lining. Brands retailing above $80 per bra need packaging that justifies the price on first sight.
E-commerce and DTC lingerie brands — custom printed mailer boxes with inside printing for the unboxing moment. Shopify brands shipping weekly need boxes that arrive intact, assemble without tape, and photograph well for customer unboxing content.
Bridal and gift lingerie — drawer-style bra boxes with ribbon pull, branded tissue paper, and a custom message card slot. Corporate gifting companies and bridal boutiques order these for client gifts and bridal party sets.
Sports and activewear brands — tuck-end folding cartons for sports bras. Practical, lightweight, shelf-ready with full-color CMYK printing and clear retail bar code space.
Printing and Finishing Options
All bra box formats support full-color CMYK printing on the exterior. Interior face printing is available on all formats — used by brands that want a branded color, pattern, or message visible when the lid opens or the drawer pulls out.
Finishing options: matte lamination, gloss lamination, soft-touch lamination, spot UV, hot foil stamping in gold, silver, or rose gold, embossing, and debossing.
Custom tissue paper and ribbon pulls can be added to any bra box order as part of the same production run — no separate order required.
Related Products
Lingerie brands ordering bra boxes from Packaging Ship also order:
- Custom Apparel Boxes — for full clothing line packaging
- Custom Rigid Boxes — luxury gift format for sets and accessories
- Custom Tissue Paper — branded lining for inside the bra box
- Custom Packaging Inserts — foam or cardboard inserts to hold bra in position
How to Order Custom Bra Boxes
Custom bra boxes from Packaging Ship are available from 50 units. No minimum order requirement. No die charges. No setup fees. Free digital proof within 24 to 48 hours of order confirmation. Standard production is 7 to 10 business days from proof approval. Free FedEx or UPS shipping to any US address.





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